ApoWiser OTC
PharmAssist is a digital self-care solution designed to guide consumers in selecting appropriate over-the-counter (OTC) products.
Using a structured, rule-based questioning process, the system mirrors the professional logic of a pharmacist, helping users receive safe, accurate, and personalized recommendations.
By standardizing guidance and embedding it directly into digital channels, PharmAssist improves self-care accessibility while maintaining reliability, consistency, and compliance.
Bot
The PharmAssist bot is a branded conversational interface designed to help customers confidently choose the right over-the-counter (OTC) products.
For customers, the bot replaces guesswork with a guided self-care experience based on structured questions similar to those asked by a pharmacist. By asking about symptoms, age, sensitivities, medical background, and usage context, PharmAssist helps users avoid unsuitable products and understand which options best fit their needs.
Recommendations are explained in clear, simple language, increasing trust and reducing uncertainty. Customers gain reassurance that suggestions are safe, relevant, and aligned with their personal situation.
For businesses, PharmAssist provides a consistent, scalable digital consultation layer. Seamlessly embedded into e-commerce platforms and healthcare websites, the bot directs users to relevant product pages and enables direct add-to-cart actions, improving engagement and conversion.
Flow editor
The Flow Editor is a flexible visual tool designed to create and manage customizable self-care workflows. It enables administrators to define tailored decision paths that guide users through structured, scenario-based journeys aligned with specific business and clinical requirements.
Using an intuitive interface, teams can configure questions, decision rules, and outcomes based on user responses. This ensures each interaction follows a consistent, controlled flow while remaining adaptable to different use cases.
By centralizing logic and workflow management, the Flow Editor allows businesses to deliver accurate, scalable, and reliable guidance across all self-care scenarios.
Settings (configuration)
The platform provides pharmacists and administrators with a robust configuration system for managing products, bots, and operational settings. This flexible setup allows every part of the solution to be tailored to specific professional and business requirements.
Through an intuitive interface, teams can define product data, customize bot behavior, and control system parameters with ease. Complex tasks such as inventory management, workflow updates, and content adjustments are simplified into a clear and manageable process.
These configuration capabilities form the operational backbone of the platform, ensuring consistent performance, efficient management, and alignment with professional healthcare standards.
Promotion
The platform ensures an unbiased experience by always presenting users with the most relevant products based on the completed flow. At the same time, the promotion system allows businesses to influence how these matching products are ordered and displayed.
This approach maintains professional guidance for users while giving organizations controlled flexibility to increase product visibility. The result is a balanced promotion model that supports both user trust and business objectives without compromising recommendation integrity.
PTF (Product Tailor Fit)
Product Tailor Fit (PTF) streamlines OTC product selection through a short, focused flow that asks users only for basic inputs such as age and gender. Based on these inputs, the system presents the most relevant scenarios, enabling fast and accurate product recommendations in just a few clicks.
Each recommendation includes direct options to add products to the cart or navigate to the product page, ensuring a smooth and efficient purchase journey. Designed for speed and simplicity, PTF can be embedded on any website and supports high-engagement, user-friendly self-care experiences across a wide range of use cases.
Analytics & Reports
The Analytics & Reports module turns every user interaction into actionable insights. It provides clear visibility into user behavior, product performance, and operational efficiency, enabling data-driven decision-making across the platform.
With built-in dashboards and reports, businesses can monitor trends, evaluate outcomes, and continuously optimize flows, recommendations, and overall performance.
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